'Ads' in Web 3 are not display popup units. An influencer pumping a protocol is an ad. A piece of thought leadership is an ad. A NFT drop, is an ad. Rewards programs are marketing tools coupled to an ads-like call-to-action. Web 3 'advertising' will look like organic content, but involve a biz model.
Why wouldn't priority asset/protocol placement within wallet/nft marketplace apps qualify here?