So well put, but “user” doesn’t capture the full depth of it for me with Apple. 

It’s like I can feel that they want me to be… an appreciator, a beneficiary, a sacred guest.

There is just *such* high attention to both the functionality and the sustainability of my aesthetic experience.

Yup. That's what culture gets you. Reminds of this slide that Jobs used a lot when presenting Apple.

Appreciator/beneficiary is exactly it. It’s like “you’ve put all this effort into using our ecosystem, now look how delightful of an experience this enables for you.”

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