Microsoft teams reportedly has 280M MAU Slack has approximately 50M MAU Are there any lessons from this?
When you have a massive monopoly, you can push your inferior products over competitors by packaging them into your existing bundles. Once you have massive adoption because you didn't really give the choice to users, you can start raising the price.
Slack typically sold into CTO/engineering. Salesforce typically into Sales/Ops. Taking a product designed for, and loved by, one persona doesn’t automatically translate to the same enthusiasm elsewhere.
As a startup, scale up to real distribution before the Death Star wakes up and copy your product
One recurring theme is distribution matters, but deeper is that defaults matter When an app appears within your MS-run company intranet, it’s unquestioned Macro theme is also perception vs reality — many cool category-defining apps get a fraction of the usage of late movers w/ distribution, eg Venmo vs Zelle
microsoft is a distribution juggernaut thanks to its office bundle