It is but building in this economy requires a lot of conviction, VC’s are probably already acting stingy with cheques/terms and consumers aren’t interested in wasting money they don’t have on potentialities
what if AMZN/GOOG/MSFT builds this isn't a problem for startups in low cost of capital env either i remember pg sharing a stat back in 2013 that only 1 yc company had actually suffered this fate after nearly a thousand companies had been funded