Thinking about what people who want to build their personal brands need in terms of lightweight tooling today. Back in the day, prior to Buffer existing, I had a twitter scheduling tool built and shared it with founder friends to use. It was incredibly useful.

I think tools like HypeFurry and Jasper(.ai) will be table stakes for anyone trying to build a personal brand. Anything to cut down on the time it takes to repurpose content in strategic and creative ways.

More interested in understanding frameworks for building a personal brand, than tools.

Searchcaster