6. Second, TX is a property of an ecosystem, not an app.

The TX of a person buying an NFT inside a wallet is not limited to the four corners of that application. Their TX will include: everything they've read or heard about crypto, blockchains, or NFTs in the past.

7. Third, TX is only good if it is accurate.

TX that consists of an echo chamber of simple, clear, and pleasing explanations about a blockchain, but which ultimately creates false expectations, is bad TX.

Good TX requires honesty about limitations & weaknesses.

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