5. First, TX needs to scale to serve a wide variety of users.

Developers, investors, companies, governments, and individual people with diverse needs are all "users" of TX. They each will go through a different TX depending on their goals and requirements.

6. Second, TX is a property of an ecosystem, not an app.

The TX of a person buying an NFT inside a wallet is not limited to the four corners of that application. Their TX will include: everything they've read or heard about crypto, blockchains, or NFTs in the past.

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