avg. iOS user is more valuable: $ spent in general, digitally, investing, to advertisers, etc.
Well yeah, iPhones have less than 30% of the mobile market globally, but are only marketed to wealthy cities in wealthy countries. Calculating the average user spend disproportionately ignores a ton of people in areas that Apple won't market to. Android has more than 70% of the market, including low income areas 🤷