sure, but having everything visible and transparent is *incredibly* helpful and opens the door to new types of understanding about the customer.
yes i agree. what i'm curious in is if web3 co's will be able to deliver and work with that data when they hit scale any better than a bank or telco or gov't department, e.g., i lose access to wallet holding a bright moments ticket/token and have turned up to a glastonbury sized event (predicting growth by the way)