Read Badass by Kathy Sierra and do every single thing she says to do
If only someone here had written a book on the topic cc @rrhoover
was just obliquely informed by @alok (thanks!) that @rrhoover wrote a book about this question 👀 Ryan is there anything you'd update or add to Hooked after these past 10 years? https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
Still learning but some personal insights: - Good comms on the parts where you want to influence behavior as well as transparency + trust - Hooked by Nir Eyal + @rrhoover changed the way I thought about habit forming products which has gone into every product I’ve worked on since
Understand what the job to be done is for the users that have the habit.
Call them every week and ask them what they want changed and then change it and see their activity 📈 I wish I was lying but this genuinely worked for us lmao
I talk to them to know how they want to use the product.
Increase the frequency of users’ openings as much as possible
