Reread this recently, it's a gem. I'm increasingly convinced that lack of any distribution strategy kills 99% of consumer products that don't make it. https://blakemasters.tumblr.com/post/22405055017/peter-thiels-cs183-startup-class-9-notes-essay/amp Specifically this quote I find myself referencing a lot
very related (and I'm not normally a Thiel maxi), but this https://x.com/mikemcg0/status/1695792680431694175?s=20