Reread this recently, it's a gem. I'm increasingly convinced that lack of any distribution strategy kills 99% of consumer products that don't make it. https://blakemasters.tumblr.com/post/22405055017/peter-thiels-cs183-startup-class-9-notes-essay/amp Specifically this quote I find myself referencing a lot
I actually really like this which talks about channel and audience market fit. Highly worth the read: https://www.reforge.com/blog/the-road-to-100m