is a community of 1000 really-bought-in people that actually pay for events and other future products better than 10,000 people that just own the NFT? 

not sure, but it could be! trade-offs, to your point. different people will care about different things, and want to build different kinds of communities IMO.

Hundred percent — that’s why people (used to) build on iOS. More engaged users who are willing to pay. $100*1000 > $1*10k

I'm sure this is how it'll work for flyfish club. Not every diner will have the flyfish NFT but will need to know someone who takes them. But, they might be given a derivative keepsake for dining there.

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