You could definitely get that through structured JSON and it seems like some usages of ethscriptions are going down this path currently. Unfortunately, this means that you can't really have portions of your application on-chain though, since reading JSON from any EVM-compatible language would be prohibitively expensive

I'm seeing a lot of plain text ethscriptions coming through... currently there are a number that look like this: https://ethscriptions.com/ethscriptions/0xcc14844ea6b93e1ec40f552f4c71f6ef9b9263d39aaca3f44a809f27970e65d0

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