also A/B testing story telling frameworks, seeing a shift from West (Oppenheimer) https://en.wikipedia.org/wiki/Hero%27s_journey to East (Barbie) https://www.authorcarlara.com/amp/kishotenketsu-a-plot-structure-without-conflict https://warpcast.com/gabrielayuso/0x405a88
I wasn't familiar with the concept of Kishotenketsu but it's quite interesting. Just a slight adjustment in structure can have a powerful effect.