What is your theory for why 80s cultural artifacts have become mainstream again? E.g. music like ABBA, Everyone wants to rule the world, etc; entertainment like Stranger Things, Breakfast Club; fashion like the shades, etc Working theory: internet native youths subconsciously yearn for an analog world
is that unique at all though? circa 2010 hipsters were into 60s-70s. zoomers are into the 90s now.
The internet has transformed the cyclical nature we’d only started to recognize was playing out in culture before the internets arrival. It’s now something detached from the traditional sense of time we’d been conditioned to in the decades before.
Been thinking about this and connected things. The question is why don't they go out in the real world and do stuff, why do they stay in a Discord dungeon ?
Isn’t it the next retro/cool recycle after the 70s revival? Also, perhaps long enough to let the deep cringe of the 80s style to recede emoji to allow the filtered version to be palatable. The revisionist history of the decades is always a high pass filter on the best of it. Not what it really was.
Isn’t it the sequential next retro/cool recycle after the 70s revival? Also, perhaps long enough to let the deep cringe of the 80s style to recede enough to allow the filtered version to be palatable. The revisionist history of the decades is always a high pass filter on the best of it. Not what it really was.
Very interested in this question because I'm super into the 80s and I can't tell why. There's just something about that time period as depicted in (a probably romanticised form) modern media.
Bc so much modern design is over engineered and ironically homogenous and boring. The san serif luxury designer logos are a microcosm imo
20 year fashion/music cycles. Late 90s & early 2000s are in now.
I think that people yearn for authentic experiences. I think many people, maybe even unconsciously, want 'analog' or older experiences because they think that things back then were more authentic and emotionally meaningful. Which may or may not be right, I'm not sure.
1) 20 years fashion cycle owing to a previous generation getting older = getting in power, and demanding+refining what they consider the best, which is what was in vogue when they were teenagers. 2) Yearning for safer/better years, similar to (1)
My theory: attention spans are lower; creating something new takes "too much" time. It's easier to find value in the old stuff that nobody knows about to get the same feeling of "creation" without the effort of creating it. And you get the attention residuals.
predictable! this is the 20-year rule in action, so we're seeing early 2000s right now. youths always, irrespective of internet-native or not, want to be either different or innovative and so they a) study old school culture, and then b) revert back to older styles that are no longer en vogue.