Searchcaster

thehilker 🎩🔮↑ @trh

4/15/2024

So what? → Be clear about where you want to meet sliver of The Market you're after: leading, mainstream, etc. → Listen to *those* customers & those a couple steps ahead; do it often → Position yourself accordingly → Identify points of diminishing returns; you don't always have to lookalike the leader

Strategy