Mercenaries are useful in hype cycles, but they'll be the first to run in bears. Missionaries are golden because they are mission-first, but if the company doesn't align on values, they'll leave and eclipse them – because nothing is more powerful than an idea whose time has come.
Love this. One of Bezos’s (my former boss ) fav maxims! Its a good life question for every one to answer. No wrong answer but important to know who you are.