I don't think the goal of this would be to create Higher-related memes or sub brands (people could do that, but they can already do that and they choose not to)

Instead it would be to allow Higher-aligned / sibling brands to leverage Higher to grow

think directionally you were in the ballpark but think my criticism doesn’t map the same on martin’s idea if i understand it correctly 

yours would’ve been airdropping to holders & his seems to be about making higher token a reserve currency for alignment

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