Still gotta be in the right macro direction though. My family in Tennessee leaned into that hard with running small businesses and all eventually went under due to Amazon/Walmart/corpo competition. The only fully employed one in the past few decades worked for the VA her whole career 😩
I think a lot of small town America got gutted by becoming a hollow suburb. HVAC techs, mechanically inclined solo-preneurs are doing pretty well. A lot of money to be made servicing the people who don’t know how to make things in physical world work